September 8, 2010

Leo Burnett Chooses Process Director to Enhance Business Processes
Dynamic Workflows, Electronic Signatures and Centralized Administration Were Key Criteria

San Diego, CA – September 8, 2010 – BP Logix, developer of BPM software that accelerates time-to-value, today announced that Leo Burnett, a HumanKind communications company, has selected Process Director to automate its business processes. With company-wide initiatives that embraced digital workflow, electronic routing/client approval at multiple levels and the need to fully automate its project estimate procedure, Leo Burnett’s Agency Technology Solutions Group sought a web-based solution that could be easily mastered by business users. With 1,500 U.S.-based employees working on behalf of some of the world’s leading marketers including P&G, McDonald’s, Kellogg’s, and General Motors, Leo Burnett selected BP Logix Process Director to leverage its functionality across multiple brands, sub brands and categories across its U.S. operations.

Leo Burnett Worldwide is one of the world’s largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates “Acts, not just Ads” for some of the world’s most valuable brands including The Coca-Cola Company, Kellogg’s, McDonald’s, Hallmark, P&G, Allstate, Walgreen’s and Nintendo.

Madhu Kolavennu, Associate Director of Client Solutions and Bill Hayes, Client Solutions Analyst of Leo Burnett, work hand-in-hand to identify and deploy technologies to address the requirements of Leo Burnett’s business. Kolavennu and Hayes identified a need to automate the manual processes associated with Leo Burnett’s project estimating procedures. “We need to route estimates for the work that every client requests from us – and for every brand and sub-brand. All estimates we create on behalf of clients must go through a process,” Hayes commented. “Additionally, we need to be able to update estimates along the way and to set up rules based on brand and dollar amount – and to control the process,” Kolavennu remarked.

Kolavennu and Hayes started with preliminary field market research including Google searches – then spoke to Gartner. “As we looked at different tools we knew we wanted something that was dynamic, could handle complex rules yet be simple to administer. Once we had a conversation with BP Logix regarding functionality and cost, we quickly determined that Process Director was the strongest product to meet both our short and long term needs,” Kolavennu stated.

BP Logix Process Director provides a robust infrastructure that enables business users to define, automate, manage and report on business processes and moves business process management (BPM) under the direct control of the users themselves: no coding is required. Process Director features one-of-a-kind Predictive BPM™ (pBPM™) and Process Timeline™ technology, leading to faster and more accurate decision-making. “Companies like Leo Burnett want to provide their business users with tools that will leverage their knowledge, while also making it possible to master those tools immediately,” stated Edward Skiko, CEO of BP Logix, Inc. “We are pleased that Leo Burnett embraced Process Director and its intuitive, graphics-based approach as its business process and workflow software solution,” he added.

While the Agency Technology Solutions Group expects to soon begin using Process Director to address processes related to Employee Onboarding and Invoice Management, they expect that its graphical workflows will help users to better understand how work is moving through a specific process. More importantly Kolavennu anticipates saving about 35 support hours a week – as well as eliminating his backlog. “While we know we have already saved money, we expect the backend support we no longer need to provide to be one of the primary benefits,” he concluded.

About BP Logix

BP Logix (bplogix.com) unites IT and business users enabling them to deploy sophisticated, form-based, workflow-driven enterprise apps in a fraction of the time and a fraction of the cost of traditional development. Our award-winning business process management (BPM) software powers workflow-driven solutions that cross organizational boundaries, embracing the C-suite, operations, sales, customers and prospects.

Customers including Abbott Labs, County of Fresno, DuPont, IDEX, Leo Burnett USA, Memphis Light, Gas and Water, MultiPlan, NEC Labs, Starwood Hotels and Resorts, the National Institute of Mental Health, Rite Aid, RidgeWorth Capital Management and Vulcan Materials Company use BP Logix-powered workflow apps to deliver clear and measurable improvements in productivity, compliance, and customer engagement.

The BP Logix name and logo are the registered service and trademarks of BP Logix, Inc.

Press Release Contacts –
Ingrid Andrews
CMG Delivers
760-438-3399
ingrid@cmgdelivers.com

Marti Colwell
BP Logix
760-643-4121 ext. 3250
marti.colwell@bplogix.com