Madden Communications Streamlines Core Business Processes with Process Director Workflow Automation
Agency Addresses Complex Customer Lifecycle Needs through Automation
San Diego, CA –– January 26, 2016–– BP Logix, provider of BPM solutions for rapid workflow app development, today announced that Madden Communications, a leading provider of retail marketing supply chain management, has selected Process Director to address its creative workflow management and business process requirements.
With customers like MillerCoors, Rémy Cointreau, Pabst Brewing Company, Mike’s Hard Lemonade and Bacardi counting on Madden Communications to manage, produce and distribute multi-faceted point-of-sale promotions, IT management needed to implement an enterprise workflow automation solution that could address complex customer lifecycle requirements. After evaluating a number of products based on 40 items of functionality, Madden selected BP Logix Process Director to manage its core business services.
Recognizing that the world of retail marketing is becoming increasingly competitive, Madden Communications’ ability to manage promotional initiatives and deliver integrated solutions that reinforce customers’ brands is a major contributor to the Agency acquiring and retaining clients. As a leader in retail marketing management, Madden manages these complex promotional processes, delivering increased efficiency, improving execution timing and achieving profound cost savings for some of the world’s biggest brands.
Allan Furman is VP of IT at Madden Communications, responsible for the company’s technology including its infrastructure, applications and development. His team supports users throughout the United States who, in turn, support clients globally. Furman had a vision for the processes that represent core services used by each client and tasked his team with evaluating the market for more robust workflow automation tools. After a two month process that involved 40 items of functionality and a multi-product comparison, Furman’s team selected Process Director.
“The decision to implement a workflow automation solution was a business decision we needed to make,” Furman stated. ”We needed visibility into all the jobs and projects the Agency is working on. We also needed to integrate with our ERP system and a custom “Google-like” search tool. Process Director is a polished and seasoned workflow automation tool that enables us to achieve those goals. We have over 100 software packages we use throughout the company and it is in the top three,” he remarked.
“Companies seeking to provide a level of customer engagement that differentiates them from others in their space need the flexibility and robust architecture that Process Director provides,” said Jay O’Brien, BP Logix CEO. “We are pleased to support customers like Madden Communications who understand the importance of fulfilling customer requirements as much as we do,” he concluded.
About BP Logix
BP Logix is a BPM company that offers BPM and workflow automation solutions that unites IT and business users enabling them to deploy sophisticated, form-based, workflow-driven enterprise apps in a fraction of the time and a fraction of the cost of traditional development. Our award-winning business process management (BPM) software powers workflow-driven solutions that cross organizational boundaries, embracing the C-suite, operations, sales, customers and prospects.
Customers including Abbott Labs, the City of West Allis, the County of Fresno, DuPont, IDEX, Leo Burnett USA, Memphis Light, Gas and Water, MultiPlan, Starwood Hotels and Resorts and Vulcan Materials Company rely on Process Director’s full mobile support; SharePoint, MS Dynamics and MS Office integration, and social media support to build award-winning applications that deliver clear and measurable improvements in productivity, compliance and customer engagement.
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