In a world in which the customer experience is the chief driver of business value and competitive differentiation, you need to look at the process of application development with fresh eyes. To help you do so, BP Logix has put together a series of articles, videos, and other resources that will help you understand the forces that are changing the nature of applications and how you can gain competitive advantage by thinking differently about how you create them.

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I’m Ready to Think About Applications Differently

The Five Ways You Need to Think Differently About Applications

“…this new paradigm demands that you cast aside your preconceptions about what it means to develop an application and, instead, embrace these five new ways of thinking about them.”

Read the article by Charles Araujo

How Digital Journeys Change the Way Applications Are Made

Charles Araujo, Principal Analyst at Intellyx, and Scott Menter, Vice President of Business Solutions at BP Logix, discuss how digital journeys change the way applications are made.

Watch the video.

The Way You Want to Work, The Way You Want to Buy

Charles Araujo, Principal Analyst at Intellyx, explores how technology-driven innovation is giving customers, employees and partners the ability to assert control and dictate to the organization how they want to buy, work, and engage.

Read the article by Charles Araujo