Advertising Agency Workflow Software


Process Director: An Advertising BPM Platform

Facilitating Ad Agency Workflow Solutions

Marketing agencies, advertising agencies and organizations have historically been driven by paper-based processes.

From cost estimating new business to routing and approvals, advertising agency workflow solutions like Process Director enable these organizations to:

  • Centralize and streamline their review and approval processes
  • Improve engagements with both internal and external customers
  • Reduce duplicative data entry
  • Eliminate errors

Producing higher quality materials under ever-tightening project deadlines, integrating new technologies and becoming both more agile and collaborative are some of the benefits of deploying an advertising workflow solution like Process Director.

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Process Director Streamlines Leo Burnett

The leadership team at Leo Burnett had identified the need for a more formal, technology-based solution to route client estimates for approval. As users had attempted to add more complex rules to their heritage system, it became more and more challenging to use and maintain.

As a result, ad agency management decided to look for an advertising workflow software solution, one that could handle both simple and complex applications— and do so without coding.

A digital process automation approach fit 95% of Leo Burnett’s requirements and would enable the staff to set up rules based on brand and dollar amount – and have better control over the approval workflow process.

In selecting Process Director as their advertising software solution, the team concluded that it was the strongest product to meet both short- and long-term needs. Process Director saved Leo Burnett about 35 support hours a week (or one full time employee) in addition to eliminating the backlog.

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Our customers are our strongest advocates— read their opinions of Process Director, in their own words.

Discover what you can achieve with Process Director - an Ad Agency Workflow Solution!

Process Director sets the pace for your digital transformation and advertising agency workflow goals. Request a free demonstration of Process Director and discover for yourself how this unique BPM platform empowers you to innovate, respond to market demands, and delight your customers. Or, contact us to learn more about how our business process management software have helped our customers conquer their digital challenges.