Are Your Publication Metrics Holding You Back?

If your publication team is still judged by volume, not value — you’re not alone. But in today’s landscape, that mindset is a missed opportunity. Scientific Communication leaders need smarter metrics, digital maturity, and stronger cross-functional alignment to unlock the full strategic potential of publications.

Download this Executive Brief by BP Logix CEO Girish Pashilkar to learn how forward-thinking scientific communications teams are transforming publications into measurable strategic assets.

Inside the brief, you'll uncover:

• Why traditional activity metrics fall short (and what to track instead)

• How to bridge the digital gap with AI, dashboards, and analytics

• Ways to better connect publication planning with broader MA goals

• What top-performing teams are doing to tell their value story across the org